.png)
.png)
100% de retours positifs
Demain, ce sera vous dans cette vidéo !
Get practical advice from someone who's been there before you.
Préparation psychologique et étude marché
Business plan
Finding funding
Trouver un local
Manage supplier sourcing
Stratégie branding et marketing
Personnel et équipe
Psychological preparation
The creation of a company and in this case a business, begins well before the business plan and all its little friends. It seemed essential to us to address the psychological aspect which is one of the keys to holding on during difficult times and not losing sight of the objective.
Étude marché
An ESSENTIAL step in carrying out such a project. A local business is not set up randomly and in an approximate manner. We often think that it is a simple questionnaire, but it is much more than that. An element rarely highlighted, but there is also an "old-fashioned" method for carrying out a field market study, and it sometimes provides much more information than a "classic" market study.
Finding funding
Money or the sinews of war. Love money, crowdfunding, bank loan, loan of honor, subsidy, self-financing... so many ways to be financed, each with advantages and disadvantages.
Even the smallest things can put a strain on your cash flow.
More cash = more business. We'll talk about the details to avoid running out of money.
Trouver le local
Some people take years to find a place, it took me 3 months to visit this place, the only one I visited. I knew it was this one and no other.
Lucky you think? Not at all. I will explain to you how I was on all fronts for the search for my premises and how finally, I had the opportunity to choose between two options.
Manage sourcing
What is called sourcing, or the process of finding suppliers. It is long and requires patience. I will explain to you which events I have participated in and above all, what are the essential non-negotiable conditions in your relationship with your suppliers
There are many more suppliers than you think, I discover them every day, but you can't find them on Google.
Stratégie branding et marketing
Having a brand strategy and thinking about my branding is what will allow you to differentiate yourself. This allowed me to lay the foundations of my positioning, my storytelling, my communication and many others. Of course I had to call experts (DOKUNVI).
Staff and Team
You've made it to the end of these steps and you're still alive? Congratulations! You think you've done the hardest part? No, the hardest part is yet to come (I'm not here to sell you a dream.) Running a business is difficult. Take advantage of this final stretch to fine-tune the last details, because you may not see the light of day for the first few months after opening a business. I'll look back on my journey and what I would have done differently in hindsight.
In more detail...
I have been through this adventure myself and I know the roller coaster of emotions and challenges that it represents. AFK aims to restore the reputation of the African grocery store, by restoring its letters of nobility! To give back to the African grocery store the place it deserves! But I cannot accomplish this mission alone, it is together that we will write this story.
This is why I am committed to being completely transparent and sharing my knowledge and experience freely on my Instagram page, in private messages and by email.
It's time to raise the bar even higher!
With the help of DOKUNVI, we are ready to guide you step by step in making your dream come true during this masterclass. Together, let's bring to life the African (delicatessen) grocery store that lies dormant in you, the one that will make the hearts of gourmets and lovers of African flavors beat faster!