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Course objective
You create, you produce, you fight... but your account remains dry?
Do you want to launch your Afro brand (food, cosmetics, well-being), but you don't know where to start?
Or are you already in business, but you sell little, you earn little, you spread yourself too thin?
This program is for you if you want sales, not just visibility.
And all this without depending on grants or fundraising.
💡 What you will get
✅ A clear offer that speaks to your real customer
✅ A fair price that saves you money
✅ A sales channel adapted to your product
✅ Sales activated without waiting for a website
✅ A simple, solid, and easy-to-explain vision
✅ A kitty that allows you to aim for stability
The 7 modules of the course
1. MINDSET & CLEAR VISION
🎯 Mentally prepare yourself to structure and monetize your brand
Video + questionnaire
3. Define Your Ideal Clients & Your Promise
Target, segment, formulate a powerful promise
Video + exercise + practical cases
5. Choose your sales channel
🎯 Identify the relevant channel according to your profile and your customers
Video + materials + example
7. Launch or accelerate your sales
🎯 Trigger sales quickly and strategically
Video + checklist + action plan
2. FIND YOUR STRATEGIC WHY
🎯 Identify your true motivation and align your ambition
Video + practical exercise
4. Clarify your positioning and your offer
🎯 Build a coherent and differentiating offer
Video + materials + example
6. Calculate your prices and control your profitability
🎯 Build a coherent and differentiating offer
Video + materials + example
🎁 Bonus
60 MIN of personalized coaching
+ Access to the learners' group
Course objective
You create, you produce, you fight... but your account remains dry?
Do you want to launch your Afro brand (food, cosmetics, well-being), but you don't know where to start?
Or are you already in business, but you sell little, you earn little, you spread yourself too thin?
This program is for you if you want sales, not just visibility.
And all this without depending on grants or fundraising.
387 €
Complete program, 100% digital, accessible whenever you want, wherever you want, and for life.
You can keep feeling your way.
Or activate your transformation now
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What is the purpose of this training?The goal of this training is to provide you with a complete roadmap to help you realize your business opening project. The market is to be conquered. The delicatessen market in France is estimated at 9 billion euros by the end of 2023. The African grocery market is almost non-existent. There is room for everyone and it is high time to put our gastronomy in the spotlight.
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How will this masterclass take place?This masterclass will take place online (via zoom) Aïssatou will spend 2 hours reviewing the different stages mentioned above and then dedicate 1 hour to a question and answer session. As a bonus you will have an additional Q&A session one week later to answer any additional questions. Following these two sessions you will have two additional bonuses: 1 summary guide of the information provided during the masterclass 1 checklist with the steps to follow and the things to do and especially not to do to successfully complete your project. These bonuses will serve as a compass throughout your project.
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How long will I have access to the masterclass?The masterclass takes place online and live. You will then have access to the replay for one week. The Dokunvi and Aïssatou team from AFK Épicerie will be at your disposal if necessary after the masterclass. A temporary Whatsapp group is created to answer questions you may have after the masterclass and the Q/A section
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Who is this masterclass dedicated to?This masterclass is dedicated to project leaders for opening a food business and specifically to the opening of an African (delicatessen) grocery store and/or concept store. Since the masterclass is taking place online, you can attend it no matter where you are.
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Why is Aïssatou giving this information?Aïssatou is well aware that she will not be able to give African groceries the place they deserve on her own. The market is vast and full of opportunities. There is room for everyone and beyond that. It is essential that we are several players on the market in order to create synergies and powerful collectives that can impact the market. No support and/or training organization will be able to give you information as precise as Aïssatou will and as personalized (since the masterclass will take place in a small group of 10 people maximum). Who better than someone who has already been there to guide you in your own project? Aïssatou has been authentic and transparent since the launch of her project and the opening of her grocery store. She will ensure that she is also so during this masterclass. Aïssatou needs colleagues to conquer this market which is in fact more than vast but colossal. Who will join her in her adventure?