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Why this mango guide now?
The mangoes are arriving. In bulk at the markets. In excess in the orchards. In decline in rural areas.
And, at the same time, it's missing. It's missing from the shelves, it's missing being transformed. It's missing being thought of as a real lever for economic and cultural development.
It is precisely this paradox that prompted us to create this valuable guide of over 80 pages. Because the time is no longer one of dependence, but of sovereignty.
SUMMARY
INTRODUCTION
Why this ebook on mango now?
Mango: a fruit symbolizing wealth, still undervalued
What you will learn
Who is this eBook for?
CHAPTER 1 — UNDERSTANDING THE STRATEGIC POTENTIAL OF MANGO
1.1 One fruit, a thousand opportunities
1.2 Value chain mapping
1.3 Production calendars and cross-seasonalities
1.4 Markets
1.5 Standards, labels and quality requirements
CHAPTER 2 — IDENTIFYING MANGO-RELATED BUSINESS OPPORTUNITIES
2.1 Fresh sector
2.2 Food processing
2.3 Cosmetics and well-being
2.4 Valorization of co-products & circular economy
2.5 Disruptive models
CHAPTER 3 — STRUCTURING YOUR PROJECT, FROM IDEA TO EXECUTION
3.1 Finding your strategic focus
3.2 Economic models & possible configurations
3.3 Supply & processing
3.4 Resources, network and cooperation
3.5 Access to suitable financing
CHAPTER 4 — BRINGING YOUR MANGO BRAND TO MARKET
4.1 Create a meaningful brand
4.2 Finding your first customers
4.3 Digital strategies and showcases
4.4 Successful exporting on a small scale
CHAPTER 5 — INSPIRATIONS, ERRORS & TROPICAL VICTORIES
5.1 Real case studies
5.2 Lessons from experience
CONCLUSION: UNDERTAKE MANGO IS TO AFFIRM A VISION
APPENDICES & BONUS
Checklist “I’m launching my mango business”
90-day action plan
100 innovative product ideas to launch
WHAT YOU WILL LEARN
This guide is not a tropical dream, nor an academic textbook. Nor is it a catalog of ideas, nor a magical promise that you will become rich in 24 hours.
Concretely, this guide will allow you to:
Understanding the complete mango value chain , from tree to final product;
Identify areas of waste and undervaluation to anchor real opportunities there;
Discover 100 tangible and adaptable business ideas , classified by typology, economic potential and feasibility;
Learn how to structure a differentiating offer , with a strong cultural, sensory or ecological impact;
Explore local, diaspora and international markets , and their specific requirements;
Decipher economic models adapted to small volumes as well as export ambitions;
Working on the notion of brand , story, and desirability around a tropical product;
And above all, take action with practical tools, checklists and inspiring case studies.
Who is this guide for ?
Farmers
Artisanal or semi-industrial processors
Entrepreneurs in Africa, overseas territories or the diaspora
Agricultural cooperatives and solidarity economy networks
Communities and institutions wishing to structure a sector
Impact investors, incubators and support structures
And more broadly, all the stakeholders who want to make mangoes a driver of local, fair and sustainable wealth
One click to activate your strategy. Not tomorrow. Now.
€ 99 instead of €199 until May 12
You will then have access to an ecosystem
of entrepreneurs and
of investors.